Courtney Suhr on LinkedIn: QVC on Instagram: "Introducing our first-ever Quintessential 50 (Q50), a… (2024)

I often highlight organizations that seem to be missing the mark when it comes to marketing to an older audience so it seems to only be fair to highlight ones that are actively embracing it.QVC has just launched a campaign called "Age of Possibility". In this campaign, they are introducing a collective of women, called the Quintessential 50 (Q50) made up of QVC hosts, celebrities, activists, entrepreneurs and more, whose experiences and achievements prove the possibilities that this time of life offers for women. The intention is to utilize this Q50 group to help guide and influence QVC's efforts in programming and product offerings.As QVC identified on their Age of Possibility website, only 23% of women aged 50 to 70 feel visible in brand marketing and advertising and only 31% feel supported by brands they are trying to shift this reality.Plus the fact that the older demographic also controls about 70% of all disposable income probably also makes this a pretty good business decision too.Hats off to QVC for taking on this initiative. Hopefully other organizations will follow their lead too!https://lnkd.in/ed2kS3eg#babyboomers #boomers #over50 #women #marketing #advertising #ageism

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The remarkable triumph of the Barbie movie overtaking the Dark Knights top spot, prompts us to question why more brands haven't ventured into targeting women in traditionally male-dominated sectors. Take the energy drink market, for example. Surprisingly, there is a noticeable absence of brands specifically catering to women, despite the fact that women consume caffeine at levels comparable to their male counterparts. It becomes evident that there's an untapped potential awaiting those who dare to challenge the status quo. Women's purchasing power and influence extend beyond conventional boundaries, and it's high time for brands to recognize and embrace this opportunity. By addressing the unique preferences and needs of female consumers in spaces traditionally dominated by men, brands can not only bolster their market presence but also contribute to a more inclusive and diverse landscape. Let's ignite discussions and innovation around bridging this gap. #Inclusion #Branding #MarketInnovation #EmpowerWomen

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Barbie has made an immediate impact on the cinematic world, and her influence can be used to drive real change. With the use of #advertising, brands can turn this pink wave into a catalyst for reshaping traditional perceptions of women. It's not only about advertising though - it's about creating a lasting, positive impression in society.This Ipsos Views paper explains how strong female representation can lead to successful advertising campaigns. Not only is this a win for brands, but a win for society as well! #creativity #effectiveadvertisingRead it here: https://lnkd.in/gRtp9PFJ

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Barbie has made an immediate impact on the cinematic world, and her influence can be used to drive real change. With the use of #advertising, brands can turn this pink wave into a catalyst for reshaping traditional perceptions of women. It's not only about advertising though - it's about creating a lasting, positive impression in society.This Ipsos Views paper explains how strong female representation can lead to successful advertising campaigns. Not only is this a win for brands, but a win for society as well! #creativity #effectiveadvertisingRead it here: https://lnkd.in/eEqN-SK7

Barbie has made an immediate impact on the cinematic world, and her influence can be used to drive real change. With the use of #advertising, brands can turn this pink wave into a catalyst for reshaping traditional perceptions of women. It's not only about advertising though - it's about creating a lasting, positive impression in society.This Ipsos Views paper explains how strong female representation can lead to successful advertising campaigns. Not only is this a win for brands, but a win for society as well! #creativity #effectiveadvertisingRead it here: https://lnkd.in/e8E4QS8f

Barbie has made an immediate impact on the cinematic world, and her influence can be used to drive real change. With the use of #advertising, brands can turn this pink wave into a catalyst for reshaping traditional perceptions of women. It's not only about advertising though - it's about creating a lasting, positive impression in society.This Ipsos Views paper explains how strong female representation can lead to successful advertising campaigns. Not only is this a win for brands, but a win for society as well! #creativity #effectiveadvertisingRead it here: https://lnkd.in/dbmnvxyY

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Barbie has made an immediate impact on the cinematic world, and her influence can be used to drive real change. With the use of #advertising, brands can turn this pink wave into a catalyst for reshaping traditional perceptions of women. It's not only about advertising though - it's about creating a lasting, positive impression in society.This Ipsos Views paper explains how strong female representation can lead to successful advertising campaigns. Not only is this a win for brands, but a win for society as well! #creativity #effectiveadvertisingRead it here: https://lnkd.in/e8KJa8Xw

Barbie has made an immediate impact on the cinematic world, and her influence can be used to drive real change. With the use of #advertising, brands can turn this pink wave into a catalyst for reshaping traditional perceptions of women. It's not only about advertising though - it's about creating a lasting, positive impression in society.This Ipsos Views paper explains how strong female representation can lead to successful advertising campaigns. Not only is this a win for brands, but a win for society as well! #creativity #effectiveadvertisingRead it here: https://lnkd.in/gYK7WhgR

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Barbie has made an immediate impact on the cinematic world, and her influence can be used to drive real change. With the use of #advertising, brands can turn this pink wave into a catalyst for reshaping traditional perceptions of women. It's not only about advertising though - it's about creating a lasting, positive impression in society.This Ipsos Views paper explains how strong female representation can lead to successful advertising campaigns. Not only is this a win for brands, but a win for society as well! #creativity #effectiveadvertisingRead it here: https://lnkd.in/gS2njqyg

Barbie has made an immediate impact on the cinematic world, and her influence can be used to drive real change. With the use of #advertising, brands can turn this pink wave into a catalyst for reshaping traditional perceptions of women. It's not only about advertising though - it's about creating a lasting, positive impression in society.This Ipsos Views paper explains how strong female representation can lead to successful advertising campaigns. Not only is this a win for brands, but a win for society as well! #creativity #effectiveadvertisingRead it here: https://lnkd.in/gxENQev5